CCDR Algarve and the Algarve Wine Commission carried out a series of experimental actions at RAARA units with a view to publicizing and promoting Algarve regional wines. The actions took place in a very positive way and the objectives that involve both the dynamism of the units and the national and international promotion of regional wines were fully achieved. Due to the excellent results achieved, other actions will be envisaged in more RAARA units and with more producers.